Throughout this course, I feel as though I’ve been able to grow both as a writer and a critical thinker. Both of these skills I have been able to apply to my undergraduate program, Public Relations. In this paper I explore why deep work is important in a field that I’m truly passionate about, crisis communications. A vital part of today’s corporate world, crisis communication requires a strict focus with quick reflexes. In a highly competitive world, deep work can bring great value to any workplace that will make you and your company stand out among the crowd.