When creating an online presence, it is important to think about different tactics to encourage users to visit your site and, more importantly, return to your site. Below are some of my favorite strategies for creating traffic to your website.
GOod content/Content Marketing: Blogging
Users need a reason to stay or come back to your site. Creating unique and compelling content is extremely important. Here, I’ve used OPI nail polish as my example. This site offers more than just their products. They have an entire blog complete with educational articles as well as fun nail tutorials. Beyond buying their products, users get an experience unique to OPI. Most of the posts contain useful information for salon owners and nail technicians about new and trendy products such as how to use nail dip powder.
sign up bonuses
Who doesn’t want a free coupon or nice deal? A lot of clothing sites use some sort of “sign up bonus” as a way to encourage users to buy their products. You get a nice coupon and they get to flood your email with all their new arrivals and sales, meaning that you’re more likely to come back for more. In this above example, the very popular Lulus.com also appears to have another deal built into their right sidebar. Users are more likely to shop knowing that they’re not paying full price, plus they might tell their friends.
Influencer marketing is something that has been on the rise within the past few years. With the amount of power influencers have over their audience, they are an important tool that brands should take advantage of. Here, Tess Christine (a YouTuber with over 2 million followers) is partnered with CVS to promote TRESemmé shampoo and conditioner. Now, I think one of most important aspects of this is that CVS carries drug store brands. A lot of influencers tend to show themselves using luxury items, so this ad is important to show her followers that she also endorses more affordable products.
social media ads
Going along with influencer marketing, social media ads are a very good way to reach users and attract them to your site. Many social media platforms collect their users data and then places ads that they will be interested in. For example, I’m a huge foodie. I follow several food accounts and often search for recipes online. I get meal delivery services ads all. the. time. And guess what? I click on them. This Hello Fresh ad came up on my instagram offering me $80 off AND free shipping. They then gave me easy access to their site (swipe ups have become increasing popular in the past year) so that I could see exactly what they were advertising.
As someone who is constantly checking their email, I find that some of these email marketing tactics may get annoying, but they do work. Most of the time, I’m on my computer working or doing homework when I see an email come in from my favorite clothing company or, like the example above, meal delivery service. Whenever I see a sale or a coupon, I instantly get interested. Even if I don’t order anything, I’m more inclined to click on their site. They have given me a reason to stop what I am doing and focus on them, even if it’s just for a couple of minutes.
There are many other techniques to help increase site traffic, but these are some of the most popular ways that companies are getting users to stop what they’re doing and pay attention.