In visual design, it is important to tell a story in your composition. This doesn’t always involve pictures or drawings. Above, I created the word “LOVE” in the shape of a heart and used the color red. I would like to note that I enjoyed enveloping a shape with a word to bend it to create a fun piece.This helps represent what the word means in a creative way. Before composing this piece, I looked deeper into the basics of typography and how I could incorporate some of those elements in this small project.
There are a few main elements of typographical design. When creating a whole document, aspects such as hierarchy and consistency can help shape a piece. Make sure that you are using larger fonts as titles and headers and smaller fonts as body text and captions. Keeping the same typefaces consistent will create a pattern that is easy for readers to follow. Now, I want to discuss some that I considered while composing this one-word design.
Choosing a Typeface
There are three main types of fonts, serif (the end embellishments of a letter), sans-serif (without end embellishments) and decorative fonts (these don’t fit into one box and are often more artistic and used for titles). To help minimize design, it is standard practice to try and use three or less fonts in a single project. This way you can create balance while keeping things consistent. Often, if a designer uses a sans-serif font for titles they will use a serif font for the body, or the other way around.
When choosing a typeface, it is important to consider things such as volume of text, content message, and spacing.
For this project, I used a serif font. LOVE is a short word that I knew I wanted to be very clear to anyone seeing it. One of the concerns I have with my final outcome is that the letterspacing (the space in-between letters) is a bit off. As you can see, the head of the L is far from O, creating an odd amount of white space in the design.
This font was a simple, bold type that I knew would be able to hold onto its original shape so that the word could still be clear even after enveloping it into the heart shape. My inspiration came from this popular sign that I have seen in many places:
This classic design is easily recognizable and I wanted to have the same message come across in my piece.
Exploring Decorative Fonts
After I created my final product, I wanted to see how it would look with a more animated, bubbly font. So, I tried this with a decorative font.
I found that this type of font becomes even more distorted and does not take to being enveloped very well. Because the font is very thick, the lettering stretches too much and lacks in quality. I also think that when it is bent into the shape, some of the message gets lost. This font is meant to stand alone because it is already an artistic font.
Typography is a great skill that can make or break any design. Not only does it add beauty, but it adds visual organization to everything we read. Writing effective and informative content is only one element of composition. Pay attention to elements of your typeface such as style, size, consistency and spacing to pull together an outstanding story.
Martin, Laura. “Typography Elements Everyone Needs to Understand.” Medium, Gravit Designer, 12 Sept. 2017, medium.com/gravitdesigner/typography-elements-everyone-needs-to-understand-5fdea82f470d.
Landa, Robin. Graphic Design Solutions. Cengage, 2019.