This week, I used Illustrator and Photoshop to turn one of my heroes, Taylor Swift, into a Milton Glaser rendition. Above, you can see three different color schemes applied to the same photo. I wanted to experiment here with different types of colors.

As stated in the textbook, Graphic Design Solutions written by Robin Landa, it is suggested that color palettes are created with either warm or cool colors. For example, in the first Taylor Swift icon, I used a dark shades of greens, yellows and orange-red. This is an analogous color scheme, meaning that the three colors are next to each other on the color wheel. While creating these color palettes, I thought about what the colors represented in Swift’s life and career. One of the colors highlight here, green, is often used to represent growth and change. Over her years, she has transformed from a small town country girl to a worldwide pop star.

In the second Taylor Swift icon, I used a triadic color scheme. If you look at a color wheel, a triadic color scheme is created with three hues that are equidistant from each other. Pictured below, you can see that yellow, blue and red form a triadic color scheme. I used lighter tints of these three colors to create the second Taylor Swift. For my inspiration of this color palette, I used colors that were prominent in my favorite Taylor Swift album.

Credit to: Graphic Design Solutions, Robin Landa

For the last Taylor Swift color scheme, I tried to do a version of a monochromatic color palette. In this, I focused mainly on the color red, a classic Taylor Swift choice. Red represents power and fearlessness, which T Swift has embodied throughout her whole career, which is why I thought it was a perfect choice to represent her. A monochromatic palette is a single hue that can be used in varying saturations. I made sure to include lighter and darker hues, along with a grey to make the red stand out.

Overall, I really enjoyed the process of creating a color palette. I played around with this site to create all three palettes. It was a challenge, but I liked observing how certain colors played off each other to create a whole new feel to the same picture.

Cox, Lindsay Kolowich. “Color Psychology in Marketing [Infographic].” HubSpot Blog, blog.hubspot.com/marketing/psychology-of-color.

Landa, Robin. Graphic Design Solutions. Cengage, 2019.

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