This week, I put all my skills to the test. I created this movie poster for next summer’s biggest blockbuster, “We Bought a Quarantine Zoo”. This feel-good comedy follows a family navigating some of the toughest times the nation has ever seen. There is love, loss, laughter and of course, a zoo.
Poster design has a few key rules to follow in order to create a eye-catching piece.
Catch their eyes
You want users to gravitate towards your design immediately. I wanted to make sure that people would do a double-take as they walked by. I included a bizarre mix of animals that would make a user stop and find out what is happening.
Creating a Juxtaposition
In this poster, I wanted to use an interesting mix of text and images. I picked a sky that would have vibrant colors along with a bold font so that they could compliment each other so that it doesn’t overwhelm the user but evoke an emotional response.
Communication of Key Messages
A good poster will be able to give the user enough details about the event/product so that they will leave informed but interested. Here, I used the picture of the three children as the focal point, making it known that they will be the main subjects of the film. They are surrounded by a cast of characters, their quarantine zoo. The tagline. “We didn’t choose them, they chose us” hints that this isn’t exactly what they wanted, but what they needed.
This is an extremely important element in the creation of this composition. Typography can help convey meaning and tone. For this light-hearted comedy, I wanted to include a pop of bright color, so I made the very top line a happy, vibrant pink. I also chose a font that is generally plain but has a strong presence. I knew that I wanted to choose a classic serif or a sans serif font because I believe that a decorative font would overpower all of the other elements in the poster. I ran into an issue with the branches because every time I chose a font, it would get lost in the in the leaves of the trees. I finally found bold font that went with the tone of the movie and was legible. At the bottom of the poster, I included a footer that I have seen on many many other movie posters. I made sure to choose a condensed font to give it that same look and feel.
Making this poster look 3D required a lot of different techniques. I utilized the foreground, mid-ground and background. I made images closer to the front larger and clearer, while images further away were slightly less clear and smaller. I also tried to keep sizing proportionate within this composition. Also, I placed the center girl in front of the two other kids, showing that she is in front of them, this is also referred to as superposition.
Overall, I believe that this poster came together very well and that I was able to tie in a lot of elements. I tried to capture a family-friendly comedy that everyone would want to see. One note that I do have, is that when I uploaded this image onto my blog, the three kids became very grainy, whereas in Photoshop they are crystal clear.