This week, I put all my skills to the test. I created this movie poster for next summer’s biggest blockbuster, “We Bought a Quarantine Zoo”. This feel-good comedy follows a family navigating some of the toughest times the nation has ever seen. There is love, loss, laughter and of course, a zoo.

Composition Elements

Poster design has a few key rules to follow in order to create a eye-catching piece.

Catch their eyes

You want users to gravitate towards your design immediately. I wanted to make sure that people would do a double-take as they walked by. I included a bizarre mix of animals that would make a user stop and find out what is happening.

Creating a Juxtaposition

In this poster, I wanted to use an interesting mix of text and images. I picked a sky that would have vibrant colors along with a bold font so that they could compliment each other so that it doesn’t overwhelm the user but evoke an emotional response.

Communication of Key Messages

A good poster will be able to give the user enough details about the event/product so that they will leave informed but interested. Here, I used the picture of the three children as the focal point, making it known that they will be the main subjects of the film. They are surrounded by a cast of characters, their quarantine zoo. The tagline. “We didn’t choose them, they chose us” hints that this isn’t exactly what they wanted, but what they needed.

Typography

This is an extremely important element in the creation of this composition. Typography can help convey meaning and tone. For this light-hearted comedy, I wanted to include a pop of bright color, so I made the very top line a happy, vibrant pink. I also chose a font that is generally plain but has a strong presence. I knew that I wanted to choose a classic serif or a sans serif font because I believe that a decorative font would overpower all of the other elements in the poster. I ran into an issue with the branches because every time I chose a font, it would get lost in the in the leaves of the trees. I finally found bold font that went with the tone of the movie and was legible. At the bottom of the poster, I included a footer that I have seen on many many other movie posters. I made sure to choose a condensed font to give it that same look and feel.

Depth

Making this poster look 3D required a lot of different techniques. I utilized the foreground, mid-ground and background. I made images closer to the front larger and clearer, while images further away were slightly less clear and smaller. I also tried to keep sizing proportionate within this composition. Also, I placed the center girl in front of the two other kids, showing that she is in front of them, this is also referred to as superposition.

Overall, I believe that this poster came together very well and that I was able to tie in a lot of elements. I tried to capture a family-friendly comedy that everyone would want to see. One note that I do have, is that when I uploaded this image onto my blog, the three kids became very grainy, whereas in Photoshop they are crystal clear.

2 thoughts on “Advertising Next Summer’s Biggest Blockbuster

  1. Hi Kelsey,
    If I were left to my own devices, I, too, would have a quarantine zoo. Your concept is very relatable with the times! There are a bunch of details in the poster that I had to go back and look at because I thought, “wait was that…?” I did that with our alpaca friend in the back there. It definitely draws attention in that aspect.

    There is a strong contrast between the humans and animals versus everything else. Almost all of the animals are white, and two of the three children are wearing white. In the background, the sky contrasts the trees nicely, so you can see the details clearly.

    The animals are smaller than the children so I can tell that they are farther back, creating spatial depth. The overlapping of the children also creates depth right in the foreground. Along with that, there is some nice balance with two animals on either side of the group of children.

    I like how the title is in mostly lowercase because I think uppercase would have made it too harsh, and ruin the overall cheery feeling of the image. Having the text convex reminds me of the entry sign to a zoo I frequented as a kid, so for me, it really fits.

    I would definitely watch this movie because as you mentioned, it’s enough to get me interested. Also, each of the animals look like they have their own personality…I’m not sure if that was intentional but it sure makes it funnier!

    Like

  2. Hi Kelsey,

    I love the movie “We Bought a Zoo” and this is a nice spin-off! This seems more realistic and manageable than the actual movie itself. I too would absolutely buy a quarantine zoo! This sounds like a nice, family-friendly flick.

    I like the font and styling you chose for the main title. It does give off a more friendly vibe. The pink text gives a lighter tone to the piece as well. The only thing I would change about the poster itself is the “Pandemic Puppy Rescue Goat Alpaca Twins and The Bross Family” text. It was a little hard to read. The boldness is a good choice, but I wonder if it was white if it would be easier to read? Or, if the background was blurred a bit there? There are a few options. Not a big deal!

    I think you did a great job with the proportions of the animals, people, and background. It all feels realistic and sized correctly. Overall, the composition feels well balanced. Great job!

    Like

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