American Eagle and Abercrombie and Fitch: Website Analysis

Website design relies heavily on how users interact with the technology. In this presentation, I will be diving into a website analysis that ties both User Experience (UX) and User Interface (UI) to how to thoughtfully create a site that people want to visit. Humans allow their emotions to dictate a lot of their decision making so, a simple way to connect the website’s design with the emotions of the user is using the sentence format “I FEEL ______ because my need for __________ is/is not being met”.

As an avid online shopper, I spend a lot of time scrolling through countless sites. In the new normal, I rely heavily on a brand’s internet reputation to decide where I want to shop. Two of my frequented searches, Abercrombie & Fitch and American Eagle, highlight some strong UX and UI design, and some not-so-strong design.

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