The design process requires a lot of research to help you identify what problems you are solving for users. In a previous post, I discuss forming problem statements. A step further than a problem statement would be a Point of View statement. This is an actionable problem statement that will guide you and your team … Continue reading Ideating Your Problems with POV Statements
Branding: Ad Design – ElevenO2 Call Time Brew
When you look at this advertisement, what resonates with you? Can you identify the message that is trying to be conveyed? Effective advertising draws the user in and inspires them to start conversations about content that is important to them. There are three crucial steps to advertising: Create visual interest Communicate Motivate Create Visual Interest … Continue reading Branding: Ad Design – ElevenO2 Call Time Brew
Logo Creation: ElevenO2 Call Time Brew
There are just some things that go together. Ice cream and hot summer days, soup on a cold winter night and coffee during a long day on set. ElevenO2 Creative is a small business based out of New Jersey that does all things production. With a passion for both film and quality coffee, they want … Continue reading Logo Creation: ElevenO2 Call Time Brew
Defining Problem Statements
In design, one of the most important steps is identifying your problems. This may sound pessimistic but this actually helps you become more aware of solutions. You should work to create problem statements, which can help you and your team become more focused on your user needs and kick-start your ideas. A good way to … Continue reading Defining Problem Statements
Advertising Next Summer’s Biggest Blockbuster
This week, I put all my skills to the test. I created this movie poster for next summer's biggest blockbuster, "We Bought a Quarantine Zoo". This feel-good comedy follows a family navigating some of the toughest times the nation has ever seen. There is love, loss, laughter and of course, a zoo. Composition Elements Poster … Continue reading Advertising Next Summer’s Biggest Blockbuster
Crafting Personas: American Eagle
User Experience (UX) designers have a lot of tactics that help them create empathy with their users. While we have previously discussed using methods such as empathy maps, today I want to talk about a tool called an persona. A persona is defined by the Interaction Design Foundation as "fictional characters, which you create based … Continue reading Crafting Personas: American Eagle
Turning My Idol into a Milton Glaser Rendition
This week, I used Illustrator and Photoshop to turn one of my heroes, Taylor Swift, into a Milton Glaser rendition. Above, you can see three different color schemes applied to the same photo. I wanted to experiment here with different types of colors. As stated in the textbook, Graphic Design Solutions written by Robin Landa, … Continue reading Turning My Idol into a Milton Glaser Rendition
Going Undercover to Uncover Empathy
Will you ever really know what's like to be in someone's else shoes until you walk in them? You see this struggle in every day in work, relationship and even design. Sometimes, people may appear insensitive because they cannot see issues from the perspective of others. A tool that is used often to remedy that … Continue reading Going Undercover to Uncover Empathy
Beyond the Words
In visual design, it is important to tell a story in your composition. This doesn't always involve pictures or drawings. Above, I created the word "LOVE" in the shape of a heart and used the color red. I would like to note that I enjoyed enveloping a shape with a word to bend it to … Continue reading Beyond the Words
Inside the User: Mapping Out the Mind
Assumption is your worst enemy in human-centered design. During the design process, one of the biggest mistakes is fail to consider a user's feelings, wants and needs. In order to succeed, you must get inside the user's head and empathize. The first step in the design-thinking process that we've discussed in previous posts, is Empathize. … Continue reading Inside the User: Mapping Out the Mind
