As the social media manager for Grounded Roots, an upcoming coffee chain based in Connecticut, a huge part of my research process is using Google Trends. I want to be able to get an inside look at what our audience is thinking and why. To begin my search, I wanted to look at the overall … Continue reading Google Trends: Coffee, Coffee, Coffee
Twitter Keywords
A great way to track trends is using the "Reports" section of the social media management system SproutSocial. As a Public Relations professional, I always want to make sure that I'm watching buzz-words in my industry. For this task, I choose five words to track over the course of one month: branding, cross-platform, influencer, public … Continue reading Twitter Keywords
Choosing Your Metrics: Social Media Analytics
Looking to gauge your success on social media? Use social media metrics! They are also referred to as Key Performance Indicators (KPI's). These are great tools to use when analyzing your profile. Metrics such as growth tells you how many followers you have and how fast you're building a following. Then, things such as reach, … Continue reading Choosing Your Metrics: Social Media Analytics
Breaking it Down: Social Media Analytics
How can you tell if your content is successful? Social Media Analytics will help you decide if your content is reaching the appropriate audience and sending the right message. According to Techopedia, Social Media Analytics can be defined as, "the approach of collecting data from social media sites and blogs and evaluating that data to make … Continue reading Breaking it Down: Social Media Analytics
Instagram Influencers: A Social Post Analysis
In today's society the definition of a celebrity has become complicated. Ten years ago, a celebrity would most likely be defined as a movie star, singer or fashion designer. Now, all you need is a curated Instagram feed or a camera and a ring light. Social media has become a huge business. You can tell … Continue reading Instagram Influencers: A Social Post Analysis
Reflecting on my Web Technologies Experience
Seven weeks ago, I had no idea where to begin with coding. I was learning something completely new and out of my element. I've learned a lot not only about technical coding skills, but about myself and my learning style. Coding is something that I have always wanted to learn, especially going into my field. … Continue reading Reflecting on my Web Technologies Experience
Coding: Working with a Template
This week, I worked to manipulate an HTML template to create a site customized to my liking. This was a great learning process for me. With CMS tools such as this one (WordPress) I don't really get to see the behind the scenes. A lot of the customization of this site comes from a list … Continue reading Coding: Working with a Template
How it Works: Search Engine Optimization
When you're looking to drive traffic to your site, you must consider Search Engine Optimization. According to moz.com, SEO can be defined as, " is the practice of increasing the quantity and quality of traffic to your website through organic search engine results" (Moz.com). There are three main functions of SEO: Crawl In this first function, robots are sent to "crawl" … Continue reading How it Works: Search Engine Optimization
How to Drive Traffic to Your Site
When creating an online presence, it is important to think about different tactics to encourage users to visit your site and, more importantly, return to your site. Below are some of my favorite strategies for creating traffic to your website. GOod content/Content Marketing: Blogging Users need a reason to stay or come back to your … Continue reading How to Drive Traffic to Your Site
Incorporating Multi-Media
Incorporating all sorts of media on your website is extremely important. Sometimes using videos, podcasts, or image galleries can enhance your user's experience. For example, here I have embedded one of my favorite videos of Quinnipiac University. This videos shows great arial shots of the campus, which showcases student life and gives the viewer an … Continue reading Incorporating Multi-Media
