Author Archives: kelseyb319

There are just some things that go together. Ice cream and hot summer days, soup on a cold winter night and coffee during a long day on set. ElevenO2 Creative is a small business based out of New Jersey that does all things production. With a passion for both film and quality coffee, they wantContinue reading “Logo and Ad Design: ElevenO2 Call Time Brew”

Customer Journey Maps can be defined as ” a visual or graphic interpretation of the overall story from an individual’s perspective of their relationship with an organization, service, product or brand, over time and across channels” (Grocki, 2014). This tool tells the story of your customer from start to finish. There are a lot of emotions, decisions and factorsContinue reading “Journey Maps”

The design process requires a lot of research to help you identify what problems you are solving for users. In a previous post, I discuss forming problem statements. A step further than a problem statement would be a Point of View statement. This is an actionable problem statement that will guide you and your teamContinue reading “Creating POV Statements: Apps (Amazon Prime, Zoom and LinkedIn)”

Will you ever really know what’s like to be in someone’s else shoes until you walk in them? You see this struggle in every day in work, relationship and even design. Sometimes, people may appear insensitive because they cannot see issues from the perspective of others. A tool that is used often to remedy thatContinue reading “TGI Fridays: Empathy Maps”

Website design relies heavily on how users interact with the technology. In this presentation, I will be diving into a website analysis that ties both User Experience (UX) and User Interface (UI) to how to thoughtfully create a site that people want to visit. Humans allow their emotions to dictate a lot of their decision making so,Continue reading “American Eagle and Abercrombie and Fitch: Website Analysis”

Over the course of seven weeks, I created a usability report for the Abercrombie & Fitch website, abercrombie.com. This extensive process began with a deep dive into the company history, current website content and a competitive analysis of their biggest competitors. From there, I created personas and scenarios to help guide my next few steps.Continue reading “Abercrombie and Fitch: Usability Report”

This content strategy report was prepared for the website redesign of the City of Prairie du Chien. This report includes a content alignment strategy, content design, writing style and KPIs and recommendations. Written with the primary and secondary audiences in mind, it analyzes the business goals and user needs while articulating strategic solutions to createContinue reading “City of Prairie du Chien: Content Strategy Report”

For a few years, I was interested in podcasting. I loved listening to them and how they could capture an audience. When I got the opportunity in my senior year of my undergraduate degree to take a podcasting class, I jumped at it. I found that I loved editing and thinking of new ideas eachContinue reading “In Good Company: The Podcast”

As soon as a user enters a site, they will know right away whether or not they want to stay. Although they may not be able to put their finger on it, a good designer knows exactly what draws a user in. Today, I will discuss how I applied many of these elements to theContinue reading “Beyond The Hills: Website Design + Branding Tools”

My grandfather lived his life working his way out of debt. Now that he’s free, he still can’t seem to slow down. I sat in my grandparent’s kitchen over baked potatoes and chicken soup while they fought over details of my grandfather’s childhood. These are the facts we settled on:  He was born in ’47Continue reading “The Every Business Man”