When creating an online presence, it is important to think about different tactics to encourage users to visit your site and, more importantly, return to your site. Below are some of my favorite strategies for creating traffic to your website. GOod content/Content Marketing: Blogging Users need a reason to stay or come back to your … Continue reading How to Drive Traffic to Your Site
Incorporating Multi-Media
Incorporating all sorts of media on your website is extremely important. Sometimes using videos, podcasts, or image galleries can enhance your user's experience. For example, here I have embedded one of my favorite videos of Quinnipiac University. This videos shows great arial shots of the campus, which showcases student life and gives the viewer an … Continue reading Incorporating Multi-Media
What is Responsive Web Design?
Think about the last time you were on the internet. What device were you using? A laptop, iPhone, iPad or another tablet? In today's society, many people access website on a device other than a desktop computer or laptop. Now, websites are expected to be designed for all different interfaces. That's where responsive design comes … Continue reading What is Responsive Web Design?
Image Optimization
When optimizing images for the web, it is important to think about a couple things. You should consider size, pixels and format. According to an article by A Better Lemonade Stand, one of the most important things to pay attention to is the image quality to image size ratio. This makes images load faster on … Continue reading Image Optimization
My First Dive into Coding
This week I faced one of the most challenging modules in my educational career. I dove into coding. This is something that has always scared me because it seemed so complicated and daunting. With my background in Public Relations, most of my undergraduate career involved creative writing and problem solving. I lacked the technical skills … Continue reading My First Dive into Coding
HTML5 Semantics: A Breakdown
With the creation of a new HTML language, HTML5, comes new and improved semantic elements. According to freecodecamp.org, semantic elements "accurately describe the purpose of the element and the type of content that is inside them" (FreeCodeCamp, 2019). These include examples such as <header>, <footer> and <article>. By just reading it, you can clearly tell … Continue reading HTML5 Semantics: A Breakdown
The Rolling Pin Cafe: Wire Frames
When creating wire frames for this site, I thought about condensing some of the tabs on the main menu. The current homepage plays a huge slideshow that only shows one picture at a time on rotation. I thought that since they have so many great photos to share, why not show multiple pictures at a … Continue reading The Rolling Pin Cafe: Wire Frames
The Rolling Pin Cafe: Site Map
The Rolling Pin Cafe is a simple little site with not many layers. Most of their pages are accessible from the home page. It is made to be clear and simple, since most traffic is going to look at menus or look at hours for the restaurant. This site map shows just how easy it … Continue reading The Rolling Pin Cafe: Site Map
The Rolling Pin Cafe: Color Palette
When designing this color palette, I strayed away from some of the advice of Neil Patel in this blog post of his entitled "How to Use the Psychology of Colors" and I'll tell you why. He suggests using bright primary colors to help attract customers and to target your audience based on which colors they … Continue reading The Rolling Pin Cafe: Color Palette
The Rolling Pin Cafe: Mood Board
For this project, I chose to tackle a local cafe and bakery, The Rolling Pin Cafe. A favorite of my hometown, it's a quaint spot with homemade baked goods, sandwiches, soups and salads. The interior is decked out in vintage bakery decor. I drew color inspiration from their unique table cloths and wallpaper. One thing … Continue reading The Rolling Pin Cafe: Mood Board
