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Controversial Content Marketing: It’s A Great Idea
Creating content for a brand can be extremely competitive. Sometimes in order to stand out among hundreds of other pieces of content just like yours, you need to step outside the box and push the envelope a bit. First, we must address why controversial content is effective. Controversy brings out an emotional reaction from the … Continue reading Controversial Content Marketing: It’s A Great Idea
First Click Testing: Abercrombie & Fitch
While trying to improve your site, it is important to use different methods to evaluate your software's performance. This week I want to discuss first click testing. I will be using this method the Abercrombie & Fitch as an example. First click testing is used to measure how easy it is for a user to … Continue reading First Click Testing: Abercrombie & Fitch
Content Strategy vs. Content Marketing vs. Content Creation
It is important to differentiate between the terms content strategy, content marketing and content creation. They are like different pieces of a puzzle that come together to create a full picture. Content strategy can be defined as "the ongoing process of transforming business objectives and goals into a plan that uses content as a primary … Continue reading Content Strategy vs. Content Marketing vs. Content Creation
The American Red Cross: Content Analysis
This PDF is a content analysis and audit of the American Red Cross. It was audited through Screaming Frog SEO Spider. This is an analysis of the whole site, including their blog. It is a well organized site with some great examples of page titles and meta descriptions that perform well during Google searches. One … Continue reading The American Red Cross: Content Analysis
A/B Testing: Abercrombie & Fitch
When designing a site, something as small as a font or a color could greatly affect users. To make these decisions, UX designers often turn to A/B testing, which is "a study of the impact of an independent variable on a dependent variable" (Farmen, UsabilityGeek). This is a cost-effective way to make improvements on a … Continue reading A/B Testing: Abercrombie & Fitch
The Evolution of Content Strategy
Has content strategy changed throughout the past decade? After reading "Content Strategy: The Philosophy of Data" written in 2007 by Rachel Lovinger and doing some research, I would say that it has evolved but the principles of content strategy have remained the same. Overall, the content strategy career field has exploded. According to this chart … Continue reading The Evolution of Content Strategy
Preparing for Success – The Most Important Step in Content Strategy
So you're looking to improve your content. How do you make sure that your plan is successful? Preparation, preparation and more preparation. When beginning a content strategy journey, the preparation before the project begins will make your life a lot easier. In the text, "The Content Strategy Toolkit", author Meghan Casey emphasizes the planning stages … Continue reading Preparing for Success – The Most Important Step in Content Strategy
I Am My Content
As a current graduate student who has gone through a few internships, I look back through my experiences and one job sticks out to me. Last year, I had the great opportunity of working at The Academy of Television Arts and Sciences. I worked mainly with their PR and Marketing departments with the digital content … Continue reading I Am My Content
Concepts of User-Centered Design
There are many components that go into designing a functioning website. A lot of that rides on the usability of the site. The user needs to able to easily navigate and get what they need from your website. So, what are some concepts of user-centered design? There are certain requirements for websites and a lot … Continue reading Concepts of User-Centered Design
