Latest Posts

Logo and Ad Design: ElevenO2 Call Time Brew

There are just some things that go together. Ice cream and hot summer days, soup on a cold winter night and coffee during a long day on set. ElevenO2 Creative is a small business based out of New Jersey that does all things production. With a passion for both film and quality coffee, they want…

Journey Maps

Customer Journey Maps can be defined as ” a visual or graphic interpretation of the overall story from an individual’s perspective of their relationship with an organization, service, product or brand, over time and across channels” (Grocki, 2014). This tool tells the story of your customer from start to finish. There are a lot of emotions, decisions and factors…

Creating POV Statements: Apps (Amazon Prime, Zoom and LinkedIn)

The design process requires a lot of research to help you identify what problems you are solving for users. In a previous post, I discuss forming problem statements. A step further than a problem statement would be a Point of View statement. This is an actionable problem statement that will guide you and your team…

TGI Fridays: Empathy Maps

Will you ever really know what’s like to be in someone’s else shoes until you walk in them? You see this struggle in every day in work, relationship and even design. Sometimes, people may appear insensitive because they cannot see issues from the perspective of others. A tool that is used often to remedy that…


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About Me

Hi, I’m Lillie. Previously a magazine editor, I became a full-time mother and freelance writer in 2017. When I’m not spending time with my wonderful kids and husband, I love writing about my fascination with food, adventure, and living a healthy and organized life!

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