As the social media manager for Grounded Roots, an upcoming coffee chain based in Connecticut, a huge part of my research process is using Google Trends. I want to be able to get an inside look at what our audience is thinking and why. To begin my search, I wanted to look at the overall … Continue reading Google Trends: Coffee, Coffee, Coffee
A great way to track trends is using the “Reports” section of the social media management system SproutSocial. As a Public Relations professional, I always want to make sure that I’m watching buzz-words in my industry. For this task, I choose five words to track over the course of one month: branding, cross-platform, influencer, public … Continue reading Twitter Keywords
Looking to gauge your success on social media? Use social media metrics! They are also referred to as Key Performance Indicators (KPI’s). These are great tools to use when analyzing your profile. Metrics such as growth tells you how many followers you have and how fast you’re building a following. Then, things such as reach, … Continue reading Choosing Your Metrics: Social Media Analytics
How can you tell if your content is successful? Social Media Analytics will help you decide if your content is reaching the appropriate audience and sending the right message. According to Techopedia, Social Media Analytics can be defined as, “the approach of collecting data from social media sites and blogs and evaluating that data to make … Continue reading Breaking it Down: Social Media Analytics
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