The design process requires a lot of research to help you identify what problems you are solving for users. In a previous post, I discuss forming problem statements. A step further than a problem statement would be a Point of View statement. This is an actionable problem statement that will guide you and your team … Continue reading Ideating Your Problems with POV Statements
When you look at this advertisement, what resonates with you? Can you identify the message that is trying to be conveyed? Effective advertising draws the user in and inspires them to start conversations about content that is important to them. There are three crucial steps to advertising: Create visual interest Communicate Motivate Create Visual Interest … Continue reading Branding: Ad Design – ElevenO2 Call Time Brew
There are just some things that go together. Ice cream and hot summer days, soup on a cold winter night and coffee during a long day on set. ElevenO2 Creative is a small business based out of New Jersey that does all things production. With a passion for both film and quality coffee, they want … Continue reading Logo Creation: ElevenO2 Call Time Brew
In design, one of the most important steps is identifying your problems. This may sound pessimistic but this actually helps you become more aware of solutions. You should work to create problem statements, which can help you and your team become more focused on your user needs and kick-start your ideas. A good way to … Continue reading Defining Problem Statements
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