Creating content for a brand can be extremely competitive. Sometimes in order to stand out among hundreds of other pieces of content just like yours, you need to step outside the box and push the envelope a bit. First, we must address why controversial content is effective. Controversy brings out an emotional reaction from the … Continue reading Controversial Content Marketing: It’s A Great Idea
While trying to improve your site, it is important to use different methods to evaluate your software’s performance. This week I want to discuss first click testing. I will be using this method the Abercrombie & Fitch as an example. First click testing is used to measure how easy it is for a user to … Continue reading First Click Testing: Abercrombie & Fitch
It is important to differentiate between the terms content strategy, content marketing and content creation. They are like different pieces of a puzzle that come together to create a full picture. Content strategy can be defined as “the ongoing process of transforming business objectives and goals into a plan that uses content as a primary … Continue reading Content Strategy vs. Content Marketing vs. Content Creation
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