Creating content for a brand can be extremely competitive. Sometimes in order to stand out among hundreds of other pieces of content just like yours, you need to step outside the box and push the envelope a bit. First, we must address why controversial content is effective. Controversy brings out an emotional reaction from the … Continue reading Controversial Content Marketing: It’s A Great Idea
Content Strategy vs. Content Marketing vs. Content Creation
It is important to differentiate between the terms content strategy, content marketing and content creation. They are like different pieces of a puzzle that come together to create a full picture. Content strategy can be defined as "the ongoing process of transforming business objectives and goals into a plan that uses content as a primary … Continue reading Content Strategy vs. Content Marketing vs. Content Creation
The American Red Cross: Content Analysis
This PDF is a content analysis and audit of the American Red Cross. It was audited through Screaming Frog SEO Spider. This is an analysis of the whole site, including their blog. It is a well organized site with some great examples of page titles and meta descriptions that perform well during Google searches. One … Continue reading The American Red Cross: Content Analysis
