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Over the course of seven weeks, I created a usability report for the Abercrombie & Fitch website, abercrombie.com. This extensive process began with a deep dive into the company history, current website content and a competitive analysis of their biggest competitors. From there, I created personas and scenarios to help guide my next few steps. … Continue reading Usability Report: Abercrombie & Fitch

According to the textbook "Understanding Your Users", Usability testing can be defined as "the systematic observation of end users attempting to complete a task or set of tasks with your product based on representative scenarios" (Baxter, Courage, Cain, 2015). These studies are used to see how users interact with websites to make sure that the … Continue reading Usability Testing: Abercrombie & Fitch

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Has content strategy changed throughout the past decade? After reading "Content Strategy: The Philosophy of Data" written in 2007 by Rachel Lovinger and doing some research, I would say that it has evolved but the principles of content strategy have remained the same. Overall, the content strategy career field has exploded. According to this chart … Continue reading The Evolution of Content Strategy

So you're looking to improve your content. How do you make sure that your plan is successful? Preparation, preparation and more preparation. When beginning a content strategy journey, the preparation before the project begins will make your life a lot easier. In the text, "The Content Strategy Toolkit", author Meghan Casey emphasizes the planning stages … Continue reading Preparing for Success – The Most Important Step in Content Strategy

As a current graduate student who has gone through a few internships, I look back through my experiences and one job sticks out to me. Last year, I had the great opportunity of working at The Academy of Television Arts and Sciences. I worked mainly with their PR and Marketing departments with the digital content … Continue reading I Am My Content

As I discover more and more about social media analytics, I am introduced to great online tools such as Mentionmapp. It allows you to track mentions and interactions on Twitter so you can see who's leading the conversations surrounding your brand. This can be hard, especially on Twitter. I have found that brands struggle to … Continue reading Mentionmapp: An Insight Tool Everyone Should Know About

Looking to gauge your success on social media? Use social media metrics! They are also referred to as Key Performance Indicators (KPI's). These are great tools to use when analyzing your profile. Metrics such as growth tells you how many followers you have and how fast you're building a following. Then, things such as reach, … Continue reading Choosing Your Metrics: Social Media Analytics

When creating wire frames for this site, I thought about condensing some of the tabs on the main menu. The current homepage plays a huge slideshow that only shows one picture at a time on rotation. I thought that since they have so many great photos to share, why not show multiple pictures at a … Continue reading The Rolling Pin Cafe: Wire Frames

The Rolling Pin Cafe is a simple little site with not many layers. Most of their pages are accessible from the home page. It is made to be clear and simple, since most traffic is going to look at menus or look at hours for the restaurant. This site map shows just how easy it … Continue reading The Rolling Pin Cafe: Site Map