As I discover more and more about social media analytics, I am introduced to great online tools such as Mentionmapp. It allows you to track mentions and interactions on Twitter so you can see who's leading the conversations surrounding your brand. This can be hard, especially on Twitter. I have found that brands struggle to … Continue reading Mentionmapp: An Insight Tool Everyone Should Know About
Choosing Your Metrics: Social Media Analytics
Looking to gauge your success on social media? Use social media metrics! They are also referred to as Key Performance Indicators (KPI's). These are great tools to use when analyzing your profile. Metrics such as growth tells you how many followers you have and how fast you're building a following. Then, things such as reach, … Continue reading Choosing Your Metrics: Social Media Analytics
The Rolling Pin Cafe: Wire Frames
When creating wire frames for this site, I thought about condensing some of the tabs on the main menu. The current homepage plays a huge slideshow that only shows one picture at a time on rotation. I thought that since they have so many great photos to share, why not show multiple pictures at a … Continue reading The Rolling Pin Cafe: Wire Frames
The Rolling Pin Cafe: Site Map
The Rolling Pin Cafe is a simple little site with not many layers. Most of their pages are accessible from the home page. It is made to be clear and simple, since most traffic is going to look at menus or look at hours for the restaurant. This site map shows just how easy it … Continue reading The Rolling Pin Cafe: Site Map
The Rolling Pin Cafe: Color Palette
When designing this color palette, I strayed away from some of the advice of Neil Patel in this blog post of his entitled "How to Use the Psychology of Colors" and I'll tell you why. He suggests using bright primary colors to help attract customers and to target your audience based on which colors they … Continue reading The Rolling Pin Cafe: Color Palette
The Rolling Pin Cafe: Mood Board
For this project, I chose to tackle a local cafe and bakery, The Rolling Pin Cafe. A favorite of my hometown, it's a quaint spot with homemade baked goods, sandwiches, soups and salads. The interior is decked out in vintage bakery decor. I drew color inspiration from their unique table cloths and wallpaper. One thing … Continue reading The Rolling Pin Cafe: Mood Board
CMS vs. Hand-Coding
When designing a site, there are two routes you can take. You can code the site by hand using the language of your choice, whether it be HTML, JavaScript, CC or any other that strikes your fancy. Or, you can use a Content Management System (CMS) like WordPress or SquareSpace. Unlike coding my hand, CMS … Continue reading CMS vs. Hand-Coding
