When creating an online presence, it is important to think about different tactics to encourage users to visit your site and, more importantly, return to your site. Below are some of my favorite strategies for creating traffic to your website. GOod content/Content Marketing: Blogging Users need a reason to stay or come back to your … Continue reading How to Drive Traffic to Your Site
The Rolling Pin Cafe: Wire Frames
When creating wire frames for this site, I thought about condensing some of the tabs on the main menu. The current homepage plays a huge slideshow that only shows one picture at a time on rotation. I thought that since they have so many great photos to share, why not show multiple pictures at a … Continue reading The Rolling Pin Cafe: Wire Frames
The Rolling Pin Cafe: Site Map
The Rolling Pin Cafe is a simple little site with not many layers. Most of their pages are accessible from the home page. It is made to be clear and simple, since most traffic is going to look at menus or look at hours for the restaurant. This site map shows just how easy it … Continue reading The Rolling Pin Cafe: Site Map
The Rolling Pin Cafe: Color Palette
When designing this color palette, I strayed away from some of the advice of Neil Patel in this blog post of his entitled "How to Use the Psychology of Colors" and I'll tell you why. He suggests using bright primary colors to help attract customers and to target your audience based on which colors they … Continue reading The Rolling Pin Cafe: Color Palette
The Rolling Pin Cafe: Mood Board
For this project, I chose to tackle a local cafe and bakery, The Rolling Pin Cafe. A favorite of my hometown, it's a quaint spot with homemade baked goods, sandwiches, soups and salads. The interior is decked out in vintage bakery decor. I drew color inspiration from their unique table cloths and wallpaper. One thing … Continue reading The Rolling Pin Cafe: Mood Board
CMS vs. Hand-Coding
When designing a site, there are two routes you can take. You can code the site by hand using the language of your choice, whether it be HTML, JavaScript, CC or any other that strikes your fancy. Or, you can use a Content Management System (CMS) like WordPress or SquareSpace. Unlike coding my hand, CMS … Continue reading CMS vs. Hand-Coding
