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When you look at this advertisement, what resonates with you? Can you identify the message that is trying to be conveyed? Effective advertising draws the user in and inspires them to start conversations about content that is important to them. There are three crucial steps to advertising: Create visual interest Communicate Motivate Create Visual Interest … Continue reading Branding: Ad Design – ElevenO2 Call Time Brew

There are just some things that go together. Ice cream and hot summer days, soup on a cold winter night and coffee during a long day on set. ElevenO2 Creative is a small business based out of New Jersey that does all things production. With a passion for both film and quality coffee, they want … Continue reading Logo Creation: ElevenO2 Call Time Brew

This week, I put all my skills to the test. I created this movie poster for next summer's biggest blockbuster, "We Bought a Quarantine Zoo". This feel-good comedy follows a family navigating some of the toughest times the nation has ever seen. There is love, loss, laughter and of course, a zoo. Composition Elements Poster … Continue reading Advertising Next Summer’s Biggest Blockbuster

User Experience (UX) designers have a lot of tactics that help them create empathy with their users. While we have previously discussed using methods such as empathy maps, today I want to talk about a tool called an persona. A persona is defined by the Interaction Design Foundation as "fictional characters, which you create based … Continue reading Crafting Personas: American Eagle

This week, I used Illustrator and Photoshop to turn one of my heroes, Taylor Swift, into a Milton Glaser rendition. Above, you can see three different color schemes applied to the same photo. I wanted to experiment here with different types of colors. As stated in the textbook, Graphic Design Solutions written by Robin Landa, … Continue reading Turning My Idol into a Milton Glaser Rendition

In visual design, it is important to tell a story in your composition. This doesn't always involve pictures or drawings. Above, I created the word "LOVE" in the shape of a heart and used the color red. I would like to note that I enjoyed enveloping a shape with a word to bend it to … Continue reading Beyond the Words

This week, I used Photoshop to tell a story. Two years ago, I spent a college semester living and working in the entertainment industry in Los Angeles. During the week, I was surrounded by the hustle and bustle of live events but I spent my weekends exploring different cities and sites around Southern California. I … Continue reading Telling An LA Story Through A Collage

What draws you to certain products or experiences? Turns you away? When it comes to design, it's important to consider the emotional impact it may have on users. More often than not, anytime you interact with customer service, buy a product or view an ad, you're asked your opinion. How was your experience? There is … Continue reading Letting My Feelings Guide Me

This week, I recreated Wassily Kandinsky's Transverse Lines, 1923 in Adobe Photoshop. This proved to be pretty difficult, as I mostly use Photoshop to edit photography and primarily use other apps in the creative suite such as Illustrator to create paintings. For this painting, I used the "paint" tool to create a similar background to … Continue reading Recreating Abstract Art – Photoshop

Design Thinking is a user-centered method used by some of the world's most innovative designers. The Interaction Design Foundation defines it as "an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems in an attempt to identify alternative strategies and solutions that might not be instantly apparent with our initial … Continue reading What is Design Thinking?