Usability Report: Abercrombie & Fitch

Over the course of seven weeks, I created a usability report for the Abercrombie & Fitch website, abercrombie.com. This extensive process began with a deep dive into the company history, current website content and a competitive analysis of their biggest competitors. From there, I created personas and scenarios to help guide my next few steps. … Continue reading Usability Report: Abercrombie & Fitch

Usability Testing: Abercrombie & Fitch

According to the textbook "Understanding Your Users", Usability testing can be defined as "the systematic observation of end users attempting to complete a task or set of tasks with your product based on representative scenarios" (Baxter, Courage, Cain, 2015). These studies are used to see how users interact with websites to make sure that the … Continue reading Usability Testing: Abercrombie & Fitch

Preparing for Success – The Most Important Step in Content Strategy

So you're looking to improve your content. How do you make sure that your plan is successful? Preparation, preparation and more preparation. When beginning a content strategy journey, the preparation before the project begins will make your life a lot easier. In the text, "The Content Strategy Toolkit", author Meghan Casey emphasizes the planning stages … Continue reading Preparing for Success – The Most Important Step in Content Strategy

Mentionmapp: An Insight Tool Everyone Should Know About

As I discover more and more about social media analytics, I am introduced to great online tools such as Mentionmapp. It allows you to track mentions and interactions on Twitter so you can see who's leading the conversations surrounding your brand. This can be hard, especially on Twitter. I have found that brands struggle to … Continue reading Mentionmapp: An Insight Tool Everyone Should Know About