While trying to improve your site, it is important to use different methods to evaluate your software's performance. This week I want to discuss first click testing. I will be using this method the Abercrombie & Fitch as an example. First click testing is used to measure how easy it is for a user to … Continue reading First Click Testing: Abercrombie & Fitch
A/B Testing: Abercrombie & Fitch
When designing a site, something as small as a font or a color could greatly affect users. To make these decisions, UX designers often turn to A/B testing, which is "a study of the impact of an independent variable on a dependent variable" (Farmen, UsabilityGeek). This is a cost-effective way to make improvements on a … Continue reading A/B Testing: Abercrombie & Fitch
Concepts of User-Centered Design
There are many components that go into designing a functioning website. A lot of that rides on the usability of the site. The user needs to able to easily navigate and get what they need from your website. So, what are some concepts of user-centered design? There are certain requirements for websites and a lot … Continue reading Concepts of User-Centered Design
