Over the course of seven weeks, I created a usability report for the Abercrombie & Fitch website, abercrombie.com. This extensive process began with a deep dive into the company history, current website content and a competitive analysis of their biggest competitors. From there, I created personas and scenarios to help guide my next few steps. … Continue reading Usability Report: Abercrombie & Fitch
According to the textbook “Understanding Your Users”, Usability testing can be defined as “the systematic observation of end users attempting to complete a task or set of tasks with your product based on representative scenarios” (Baxter, Courage, Cain, 2015). These studies are used to see how users interact with websites to make sure that the … Continue reading Usability Testing: Abercrombie & Fitch
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