The beginning of a journey

  • Ideating Your Problems with POV Statements

    March 1, 2021 by

    The design process requires a lot of research to help you identify what problems you are solving for users. In a previous post, I discuss forming problem statements. A step further than a problem statement would be a Point of View statement. This is an actionable problem statement that will guide you and your team… Read more

  • Branding: Ad Design – ElevenO2 Call Time Brew

    February 27, 2021 by

    When you look at this advertisement, what resonates with you? Can you identify the message that is trying to be conveyed? Effective advertising draws the user in and inspires them to start conversations about content that is important to them. There are three crucial steps to advertising: Create visual interest Communicate Motivate Create Visual Interest… Read more

  • Logo Creation: ElevenO2 Call Time Brew

    February 27, 2021 by

    There are just some things that go together. Ice cream and hot summer days, soup on a cold winter night and coffee during a long day on set. ElevenO2 Creative is a small business based out of New Jersey that does all things production. With a passion for both film and quality coffee, they want… Read more

  • Defining Problem Statements

    February 24, 2021 by

    In design, one of the most important steps is identifying your problems. This may sound pessimistic but this actually helps you become more aware of solutions. You should work to create problem statements, which can help you and your team become more focused on your user needs and kick-start your ideas. A good way to… Read more

  • Advertising Next Summer’s Biggest Blockbuster

    February 22, 2021 by

    This week, I put all my skills to the test. I created this movie poster for next summer’s biggest blockbuster, “We Bought a Quarantine Zoo”. This feel-good comedy follows a family navigating some of the toughest times the nation has ever seen. There is love, loss, laughter and of course, a zoo. Composition Elements Poster… Read more

  • Crafting Personas: American Eagle

    February 22, 2021 by

    User Experience (UX) designers have a lot of tactics that help them create empathy with their users. While we have previously discussed using methods such as empathy maps, today I want to talk about a tool called an persona. A persona is defined by the Interaction Design Foundation as “fictional characters, which you create based… Read more

  • Turning My Idol into a Milton Glaser Rendition

    February 20, 2021 by

    This week, I used Illustrator and Photoshop to turn one of my heroes, Taylor Swift, into a Milton Glaser rendition. Above, you can see three different color schemes applied to the same photo. I wanted to experiment here with different types of colors. As stated in the textbook, Graphic Design Solutions written by Robin Landa,… Read more

  • Going Undercover to Uncover Empathy

    February 13, 2021 by

    Will you ever really know what’s like to be in someone’s else shoes until you walk in them? You see this struggle in every day in work, relationship and even design. Sometimes, people may appear insensitive because they cannot see issues from the perspective of others. A tool that is used often to remedy that… Read more

  • Beyond the Words

    February 13, 2021 by

    In visual design, it is important to tell a story in your composition. This doesn’t always involve pictures or drawings. Above, I created the word “LOVE” in the shape of a heart and used the color red. I would like to note that I enjoyed enveloping a shape with a word to bend it to… Read more

  • Inside the User: Mapping Out the Mind

    February 9, 2021 by

    Assumption is your worst enemy in human-centered design. During the design process, one of the biggest mistakes is fail to consider a user’s feelings, wants and needs. In order to succeed, you must get inside the user’s head and empathize. The first step in the design-thinking process that we’ve discussed in previous posts, is Empathize.… Read more

  • Getting in my Feels – Website Analysis

    February 8, 2021 by

    Website design relies heavily on how users interact with the technology. In this post, I will be diving into a website analysis that ties both User Experience (UX) and User Interface (UI) to how to thoughtfully create a site that people want to visit. Humans allow their emotions to dictate a lot of their decision… Read more

  • Telling An LA Story Through A Collage

    February 7, 2021 by

    This week, I used Photoshop to tell a story. Two years ago, I spent a college semester living and working in the entertainment industry in Los Angeles. During the week, I was surrounded by the hustle and bustle of live events but I spent my weekends exploring different cities and sites around Southern California. I… Read more

  • Letting My Feelings Guide Me

    February 5, 2021 by

    What draws you to certain products or experiences? Turns you away? When it comes to design, it’s important to consider the emotional impact it may have on users. More often than not, anytime you interact with customer service, buy a product or view an ad, you’re asked your opinion. How was your experience? There is… Read more

  • Recreating Abstract Art – Photoshop

    February 1, 2021 by

    This week, I recreated Wassily Kandinsky’s Transverse Lines, 1923 in Adobe Photoshop. This proved to be pretty difficult, as I mostly use Photoshop to edit photography and primarily use other apps in the creative suite such as Illustrator to create paintings. For this painting, I used the “paint” tool to create a similar background to… Read more

  • What is Design Thinking?

    January 31, 2021 by

    Design Thinking is a user-centered method used by some of the world’s most innovative designers. The Interaction Design Foundation defines it as “an iterative process in which we seek to understand the user,┬áchallenge assumptions, and redefine problems in an attempt to identify alternative strategies and solutions that might not be instantly apparent with our initial… Read more

  • Usability Report: Abercrombie & Fitch

    December 12, 2020 by

    Over the course of seven weeks, I created a usability report for the Abercrombie & Fitch website, abercrombie.com. This extensive process began with a deep dive into the company history, current website content and a competitive analysis of their biggest competitors. From there, I created personas and scenarios to help guide my next few steps.… Read more

  • Usability Testing: Abercrombie & Fitch

    December 5, 2020 by

    According to the textbook “Understanding Your Users”, Usability testing can be defined as “the systematic observation of end users attempting to complete a task or set of tasks with your product based on representative scenarios” (Baxter, Courage, Cain, 2015). These studies are used to see how users interact with websites to make sure that the… Read more

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