The beginning of a journey

  • Controversial Content Marketing: It’s A Great Idea

    November 17, 2020 by

    Creating content for a brand can be extremely competitive. Sometimes in order to stand out among hundreds of other pieces of content just like yours, you need to step outside the box and push the envelope a bit. First, we must address why controversial content is effective. Controversy brings out an emotional reaction from the… Read more

  • First Click Testing: Abercrombie & Fitch

    November 16, 2020 by

    While trying to improve your site, it is important to use different methods to evaluate your software’s performance. This week I want to discuss first click testing. I will be using this method the Abercrombie & Fitch as an example. First click testing is used to measure how easy it is for a user to… Read more

  • Content Strategy vs. Content Marketing vs. Content Creation

    November 3, 2020 by

    It is important to differentiate between the terms content strategy, content marketing and content creation. They are like different pieces of a puzzle that come together to create a full picture. Content strategy can be defined as “the ongoing process of transforming business objectives and goals into a plan that uses content as a primary… Read more

  • The American Red Cross: Content Analysis

    November 3, 2020 by

    This PDF is a content analysis and audit of the American Red Cross. It was audited through Screaming Frog SEO Spider. This is an analysis of the whole site, including their blog. It is a well organized site with some great examples of page titles and meta descriptions that perform well during Google searches. One… Read more

  • A/B Testing: Abercrombie & Fitch

    November 1, 2020 by

    When designing a site, something as small as a font or a color could greatly affect users. To make these decisions, UX designers often turn to A/B testing, which is “a study of the impact of an independent variable on a dependent variable” (Farmen, UsabilityGeek). This is a cost-effective way to make improvements on a… Read more

  • The Evolution of Content Strategy

    October 27, 2020 by

    Has content strategy changed throughout the past decade? After reading “Content Strategy: The Philosophy of Data” written in 2007 by Rachel Lovinger and doing some research, I would say that it has evolved but the principles of content strategy have remained the same. Overall, the content strategy career field has exploded. According to this chart… Read more

  • Preparing for Success – The Most Important Step in Content Strategy

    October 26, 2020 by

    So you’re looking to improve your content. How do you make sure that your plan is successful? Preparation, preparation and more preparation. When beginning a content strategy journey, the preparation before the project begins will make your life a lot easier. In the text, “The Content Strategy Toolkit”, author Meghan Casey emphasizes the planning stages… Read more

  • I Am My Content

    October 26, 2020 by

    As a current graduate student who has gone through a few internships, I look back through my experiences and one job sticks out to me. Last year, I had the great opportunity of working at The Academy of Television Arts and Sciences. I worked mainly with their PR and Marketing departments with the digital content… Read more

  • Concepts of User-Centered Design

    October 26, 2020 by

    There are many components that go into designing a functioning website. A lot of that rides on the usability of the site. The user needs to able to easily navigate and get what they need from your website. So, what are some concepts of user-centered design? There are certain requirements for websites and a lot… Read more

  • Social Media Best Practices – Sample Email Simulation

    October 11, 2020 by

    Hi there, Thank you for reaching out about your concerns about your privacy on social media. As a business owner, you have a right to be concerned about using your own pictures and videos being put out on the internet, especially because you use your name as a part of your branding. But, there are… Read more

  • Facebook Privacy Policy – What are you handing over?

    October 5, 2020 by

    When you create an account with Facebook, you are required to read over and sign their privacy/data policy. I choose to look into Facebook because they have come under fire before regarding their privacy policy. During the 2016 Presidential Election, Facebook allowed for Cambridge Analytica (a third party ad company) to have access to people’s… Read more

  • Mentionmapp: An Insight Tool Everyone Should Know About

    September 27, 2020 by

    As I discover more and more about social media analytics, I am introduced to great online tools such as Mentionmapp. It allows you to track mentions and interactions on Twitter so you can see who’s leading the conversations surrounding your brand. This can be hard, especially on Twitter. I have found that brands struggle to… Read more

  • Google Trends: Coffee, Coffee, Coffee

    September 24, 2020 by

    As the social media manager for Grounded Roots, an upcoming coffee chain based in Connecticut, a huge part of my research process is using Google Trends. I want to be able to get an inside look at what our audience is thinking and why. To begin my search, I wanted to look at the overall… Read more

  • Twitter Keywords

    September 13, 2020 by

    A great way to track trends is using the “Reports” section of the social media management system SproutSocial. As a Public Relations professional, I always want to make sure that I’m watching buzz-words in my industry. For this task, I choose five words to track over the course of one month: branding, cross-platform, influencer, public… Read more

  • Choosing Your Metrics: Social Media Analytics

    September 7, 2020 by

    Looking to gauge your success on social media? Use social media metrics! They are also referred to as Key Performance Indicators (KPI’s). These are great tools to use when analyzing your profile. Metrics such as growth tells you how many followers you have and how fast you’re building a following. Then, things such as reach,… Read more

  • Breaking it Down: Social Media Analytics

    August 31, 2020 by

    How can you tell if your content is successful? Social Media Analytics will help you decide if your content is reaching the appropriate audience and sending the right message. According to Techopedia, Social Media Analytics can be defined as, “the approach of collecting data from social media sites and blogs and evaluating that data to make… Read more

  • Instagram Influencers: A Social Post Analysis

    August 31, 2020 by

    In today’s society the definition of a celebrity has become complicated. Ten years ago, a celebrity would most likely be defined as a movie star, singer or fashion designer. Now, all you need is a curated Instagram feed or a camera and a ring light. Social media has become a huge business. You can tell… Read more

  • Reflecting on my Web Technologies Experience

    August 22, 2020 by

    Seven weeks ago, I had no idea where to begin with coding. I was learning something completely new and out of my element. I’ve learned a lot not only about technical coding skills, but about myself and my learning style. Coding is something that I have always wanted to learn, especially going into my field.… Read more

View all posts

Follow My Blog

Get new content delivered directly to your inbox.