The beginning of a journey

  • Google Trends: Coffee, Coffee, Coffee

    September 24, 2020 by

    As the social media manager for Grounded Roots, an upcoming coffee chain based in Connecticut, a huge part of my research process is using Google Trends. I want to be able to get an inside look at what our audience is thinking and why. To begin my search, I wanted to look at the overall… Read more

  • Twitter Keywords

    September 13, 2020 by

    A great way to track trends is using the “Reports” section of the social media management system SproutSocial. As a Public Relations professional, I always want to make sure that I’m watching buzz-words in my industry. For this task, I choose five words to track over the course of one month: branding, cross-platform, influencer, public… Read more

  • Choosing Your Metrics: Social Media Analytics

    September 7, 2020 by

    Looking to gauge your success on social media? Use social media metrics! They are also referred to as Key Performance Indicators (KPI’s). These are great tools to use when analyzing your profile. Metrics such as growth tells you how many followers you have and how fast you’re building a following. Then, things such as reach,… Read more

  • Breaking it Down: Social Media Analytics

    August 31, 2020 by

    How can you tell if your content is successful? Social Media Analytics will help you decide if your content is reaching the appropriate audience and sending the right message. According to Techopedia, Social Media Analytics can be defined as, “the approach of collecting data from social media sites and blogs and evaluating that data to make… Read more

  • Instagram Influencers: A Social Post Analysis

    August 31, 2020 by

    In today’s society the definition of a celebrity has become complicated. Ten years ago, a celebrity would most likely be defined as a movie star, singer or fashion designer. Now, all you need is a curated Instagram feed or a camera and a ring light. Social media has become a huge business. You can tell… Read more

  • Reflecting on my Web Technologies Experience

    August 22, 2020 by

    Seven weeks ago, I had no idea where to begin with coding. I was learning something completely new and out of my element. I’ve learned a lot not only about technical coding skills, but about myself and my learning style. Coding is something that I have always wanted to learn, especially going into my field.… Read more

  • Coding: Working with a Template

    August 21, 2020 by

    This week, I worked to manipulate an HTML template to create a site customized to my liking. This was a great learning process for me. With CMS tools such as this one (WordPress) I don’t really get to see the behind the scenes. A lot of the customization of this site comes from a list… Read more

  • How it Works: Search Engine Optimization

    August 13, 2020 by

    When you’re looking to drive traffic to your site, you must consider Search Engine Optimization. According to, SEO can be defined as, ” is the practice of increasing the quantity and quality of traffic to your website through organic search engine results” ( There are three main functions of SEO: Crawl In this first function, robots are sent to “crawl”… Read more

  • How to Drive Traffic to Your Site

    August 10, 2020 by

    When creating an online presence, it is important to think about different tactics to encourage users to visit your site and, more importantly, return to your site. Below are some of my favorite strategies for creating traffic to your website. GOod content/Content Marketing: Blogging Users need a reason to stay or come back to your… Read more

  • Incorporating Multi-Media

    August 9, 2020 by

    Incorporating all sorts of media on your website is extremely important. Sometimes using videos, podcasts, or image galleries can enhance your user’s experience. For example, here I have embedded one of my favorite videos of Quinnipiac University. This videos shows great arial shots of the campus, which showcases student life and gives the viewer an… Read more

  • What is Responsive Web Design?

    August 3, 2020 by

    Think about the last time you were on the internet. What device were you using? A laptop, iPhone, iPad or another tablet? In today’s society, many people access website on a device other than a desktop computer or laptop. Now, websites are expected to be designed for all different interfaces. That’s where responsive design comes… Read more

  • Image Optimization

    August 3, 2020 by

    When optimizing images for the web, it is important to think about a couple things. You should consider size, pixels and format. According to an article by A Better Lemonade Stand, one of the most important things to pay attention to is the image quality to image size ratio. This makes images load faster on… Read more

  • My First Dive into Coding

    July 27, 2020 by

    This week I faced one of the most challenging modules in my educational career. I dove into coding. This is something that has always scared me because it seemed so complicated and daunting. With my background in Public Relations, most of my undergraduate career involved creative writing and problem solving. I lacked the technical skills… Read more

  • HTML5 Semantics: A Breakdown

    July 27, 2020 by

    With the creation of a new HTML language, HTML5, comes new and improved semantic elements. According to, semantic elements “accurately describe the purpose of the element and the type of content that is inside them” (FreeCodeCamp, 2019). These include examples such as <header>, <footer> and <article>. By just reading it, you can clearly tell… Read more

  • The Rolling Pin Cafe: Wire Frames

    July 20, 2020 by

    When creating wire frames for this site, I thought about condensing some of the tabs on the main menu. The current homepage plays a huge slideshow that only shows one picture at a time on rotation. I thought that since they have so many great photos to share, why not show multiple pictures at a… Read more

  • The Rolling Pin Cafe: Site Map

    July 20, 2020 by

    The Rolling Pin Cafe is a simple little site with not many layers. Most of their pages are accessible from the home page. It is made to be clear and simple, since most traffic is going to look at menus or look at hours for the restaurant. This site map shows just how easy it… Read more

  • The Rolling Pin Cafe: Color Palette

    July 20, 2020 by

    When designing this color palette, I strayed away from some of the advice of Neil Patel in this blog post of his entitled “How to Use the Psychology of Colors” and I’ll tell you why. He suggests using bright primary colors to help attract customers and to target your audience based on which colors they… Read more

  • The Rolling Pin Cafe: Mood Board

    July 20, 2020 by

    For this project, I chose to tackle a local cafe and bakery, The Rolling Pin Cafe. A favorite of my hometown, it’s a quaint spot with homemade baked goods, sandwiches, soups and salads. The interior is decked out in vintage bakery decor. I drew color inspiration from their unique table cloths and wallpaper. One thing… Read more

  • CMS vs. Hand-Coding

    July 20, 2020 by

    When designing a site, there are two routes you can take. You can code the site by hand using the language of your choice, whether it be HTML, JavaScript, CC or any other that strikes your fancy. Or, you can use a Content Management System (CMS) like WordPress or SquareSpace. Unlike coding my hand, CMS… Read more

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