Writing for Interactive Media
As the social media manager for Grounded Roots, an upcoming coffee chain based in Connecticut, a huge part of my research process is using Google Trends. I want to be able to get an inside look at what our audience is thinking and why. To begin my search, I wanted to look at the overall … Continue reading Google Trends: Coffee, Coffee, Coffee
A great way to track trends is using the “Reports” section of the social media management system SproutSocial. As a Public Relations professional, I always want to make sure that I’m watching buzz-words in my industry. For this task, I choose five words to track over the course of one month: branding, cross-platform, influencer, public … Continue reading Twitter Keywords
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